Depending on the quality of the listing you purchase, your listing will vary in size, graphics, links to your website and most importantly where you will appear in their search results! The more expensive the package you purchase, the higher you will be ranked in search results. You can look up a business by topic, geographic location, or phone number. The site is a well-constructed and highly searchable database, which in some respects functions like the print book. The listing service is essentially a listing on their Yellow Pages. Depending upon what part of the country in which you are located Yellow Pages has up to three online offers: In this day and age, buying a Yellow Pages print ad that is twice the size of your competition is not a good use of your marketing dollars.īut what about Yellow Pages internet offers?įirst we need to understand exactly what it is they are selling. It’s always worthwhile to keep the last couple of years Yellow Pages books on hand to get a feel for where your competition is heading with their ads. A lot of businesses have embarked on a program of shrinking their print ad year over year leading towards eventual elimination of print ads.
The older that demographic you are trying to reach becomes a factor contributing to the size of your print ad.
When thinking about your print ad, consider the demographic of your area and the target market you are looking to reach. According to Forbes Magazine “multiple studies indicate that 80% of consumers report using the internet first when they need a new product or service and printed Yellow Pages only second or third (about 50% of the time).” etc.īut is Yellow Pages Still a Good Use of Your Marketing Dollars?įirst of all is the print aspect. will be very convincing spouting all kinds of internet lingo SERP’s Page Views, Impressions, number of people using YP apps, dwell time, etc. If you don’t have a website, no problem we can provide one and the very best part your customers will be able to submit reviews so other people will see how great your service is.” Your Sales Rep. Let’s get you set up with a top listing which will guarantee great search results. Without it folks are simply not going to find you on the internet. Instead of “ You need a bigger and better print ad in the book this year and perhaps we should add color to keep you competitive “ you might hear something along the lines of : “ Ok let’s get you set up with an adequate print ad, but what you really need is a prime listing on Yellow Pages. So now when your local YP Sales Executive comes calling, the sales pitch will have taken on a new slant. In response to this shifting paradigm, Yellow Pages has reinvented itself as an online search engine directory and web presence provider with a print media offering for the traditionalist. Fewer and fewer companies are willing to spend vast sums of money to be listed in a book that is quickly going the way of the Do Do bird. The result has been crippling for Yellow Pages print versions. How things have changed! The advent of the internet and the explosion of smartphones and hand held devices in the last twenty years has given all of us the ability to search and find information at our fingertips anytime, anywhere. You had to get your phone number out there, and Yellow Pages offered a print ad that would reach every home with a phone and would have a year’s shelf life.
(excl.For many of us Yellow pages was traditionally one marketing decision that was pretty much a given.
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